Moviebook｜Data management Platform

Data management platform Data collection, data management, data mining and data analysis Based on big data, we can customize efficient, practical and visualized analysis report, in order to help advertisers to optimize their media plan and improve their marketing strategy. As well we help media partners to optimize their ad inventory distribution. then maximize the interests of all parties. Login

People-oriented marketing

Data modeling

Information management Multi-dimensional data collection and modeling on consumer behavior Integrating first-hand data and third-party data, we do modeling regarding to the life style, hobbies and interests, or consuming habits of our audience, tag and segment the audience and also the advertisers scientifically and accurately. We would like to assist you with customized marketing strategy regardless of the
complex media environment.

Data integration Classification, Analysis, Client Management, Data across Devices Our platform allows importing data from various of sources. The security of data storage, access and management are guaranteed. Multi-dimensional data sources from online/offline connections, media partners, CRM system, first-hand, third-party and so on, as complete as possible.

Cross-device interaction Get to know how different type of devices are setting influence on consumer purchase behavior.

Privacy identifying Audience segmentation in detail. Consumer privacy well protected.

With 20+ categories, 159+ sub categories, 4,000+ tags on industries, 57,000+ tags on users, and 1,000+ tags on interests.
Regional targeting down to second tier cities throughout mainland China (excluding Hong Kong, Macao and Taiwan).
Privacy protection measures applied. The security and privacy of consumer information are fully guaranteed.

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